Tag Archives: Winter Olympics

The Daily News: Television is Very Much Alive

This story in the Daily News titled,  “Broadcast Platform Not Dead, Just Different” gives an overview of broadcast’s roll in today’s media landscape.  Emma Armstrong, Account Director at BBDO responsible for FedEx’s award winning advertising, says “television is very much alive, … Continue Reading

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Memphis TV Household News Ratings for Feb 2010 Sweeps

February 2010 Sweep Notes:  Last year, 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09.  The transition deadline was delayed until June, but the sweep was still measured in March.  The … Continue Reading

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2010 Winter Olympics – Memphis & U.S. Viewership

The 2010 XXI Olympic Winter Games in Vancouver opened on 2.12.10 and closed on 2.28.10.  With the success of the United States and Canadian athletes at the games, the national viewership reached 190 million viewers making the 2010 Winter Olympic broadcast the 2nd most watched behind the … Continue Reading

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