Tag Archives: Super Bowl

2012 Super Bowl XLVI – Memphis & National Ratings

Super Bowl XLVI on February 5, 2012 ended with the New York Giants beating the New England Patriots, 21-17. According to TV by the Numbers, NBC scored a 47.8 household rating and a 71 share slightly under the 2011 Super … Continue Reading

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2011 Super Bowl XLV – Memphis & National Ratings

(photo by Charlie Riedel) Super Bowl XLV on February 6, 2011 ended with the Green Bay Packers beating the Pittsburgh Steelers, 31 – 25. According to TV by the Numbers, FOX scored a 47.9 household rating and 71 share with … Continue Reading

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The Daily News: Television is Very Much Alive

This story in the Daily News titled,  “Broadcast Platform Not Dead, Just Different” gives an overview of broadcast’s roll in today’s media landscape.  Emma Armstrong, Account Director at BBDO responsible for FedEx’s award winning advertising, says “television is very much alive, … Continue Reading

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Super Bowl Fact & Figures – Updated 2010

Last January, this GP post gave Super Bowl Facts & Figures….and now, here’s the update to that post. It seems every year records are broken and 2010 Super Bowl XLIV was no exception, breaking their fair share of records.  Super … Continue Reading

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2010 Super Bowl XLIV Memphis & National Ratings

Early reports say the 2010 Super Bowl XLIV broadcast, where the New Orleans Saints beat the Indianapolis Colts 31 to 17, was the most watched TV show in television history.  TV by the Numbers reports, “Based on time-zone adjusted (but still … Continue Reading

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FedEx Debuts New 2010 TV Ads

Memphis based FedEx is in the midst of debuting a new ad campaign during the College Football Championship Bowl series.  The ad campaign “We Understand” which was launched last year has 5 new spots that began airing in the 2010 Sugar Bowl … Continue Reading

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Super Bowl Facts & Figures

 The 2009 Super Bowl 43 between the Pittsburgh Steelers and the Arizona Cardinals will be held in Tampa, FL on February 1, 2009.  The television broadcast is on NBC at 6pm ET/5pm CT.  Here’s a previous GP News & Notes post about why … Continue Reading

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FedEx changes 09 Super Bowl Advertising Strategy

Update 12/31/08 – FedEx posted this explanation regarding their difficult advertising decisions for the future.  They address questions raised by the announcement that they would not advertise in the 2009 Super Bowl.  Mike Glenn says, “Our marketing group has not been immune … Continue Reading

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Top 10 Lists for 2008: TV, Music, Movies, Advertisers & More

Nielsen has just released the Top Ten lists for 2008.  According to Nielsen, “these are a year end look at the most popular trends among Americans during 2008.”  The categories are: television, internet, movies, DVDs, music, mobile, books, consumer purchasing … Continue Reading

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