Tag Archives: olympics

2012 Summer Olympics – Memphis & National Ratings

The 2012 Summer Olympics from London are over.  It was a great run, both in Memphis and nationally.  Below are the numbers from Memphis – WMC/NBC broadcast and the averages from the National Metered Markets. The first chart compares the household … Continue Reading

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2010 Winter Olympics – Memphis & U.S. Viewership

The 2010 XXI Olympic Winter Games in Vancouver opened on 2.12.10 and closed on 2.28.10.  With the success of the United States and Canadian athletes at the games, the national viewership reached 190 million viewers making the 2010 Winter Olympic broadcast the 2nd most watched behind the … Continue Reading

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Michael Phelps to Host SNL and Has Cameo on Entourage

Michael Phelps with Entourage’s Kevin Connelly Just saw this tidbit about Michael Phelps.  “Olympic swimming champion Michael Phelps has landed a cameo on hit TV show Entourage.  The eight-time gold medal winner at the recent Beijing Games will appear as … Continue Reading

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Olympic News Coverage – Phelps is #1

According to a new study that examined news coverage across TV, newspapers, radio and the web for the first nine days of the Olympics, Michael Phelps was far and away the lead newsmaker for these Games, accounting for 26.5 percent of … Continue Reading

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Why Advertise in Olympics? Because It Works.

NBC released results of a Nielsen IAG study on the value of Olympics advertising. Brand recall of TV commercials in the Olympics reached levels that were 130% higher than those in other prime-time programs. Message recall in the Olympics was … Continue Reading

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Phelps Wins 8 Gold Medals Visa Commercial

Here is the commercial congratulating Michael Phelps for the 8 Olympic Gold Medals in 2008.  Morgan Freeman narrates this commercial for Visa recognizing Phelps and his record setting wins.  And Visa bought the first advertising position in the first break after the … Continue Reading

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Visa Ad Congratulates Phelps for 8 Golds in 2008

Visa did it again.  Michael Phelps just won his 8th gold medal in the 2008 Beijing Olympics breaking an Olympic record for the most golds during a single Olympic games.  Visa airs a commercial in the first break after the race where Phelps won the gold.  Not … Continue Reading

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WMC-TV Beats the NBC Olympic Ratings

WMC-TV is showing impressive numbers for the first days of the 2008 Summer Olympics.  Below is a comparison of the NBC national ratings and the WMC Memphis ratings.  WMC’s ratings exceed the NBC ratings every night except the Friday 8/8/08 opening ceremony.  NBC averages … Continue Reading

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Visa Ad Congratulates Phelps for 10th Olympic Gold

Michael Phelps won his 10th (and 11th) Olympic gold medal last night setting the all-time record for most career Olympic gold medals.  Another extraordinary performance at the Beijing 2008 Olympic Games.  Visa was the first to congratulate him with a commercial that aired … Continue Reading

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08 Olympics Advertising: McCain vs. Obama

Last month, Ad Age reported that Barack Obama’s presidential campaign had purchased a $5,000,000 Beijing Olympic advertising schedule.  Today, Ad Age reports that John McCain’s presidential campaign is buying a $6,000,000 Olympic advertising schedule.  These NBC Universal ad buys include network … Continue Reading

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