Tag Archives: FedEx

The Daily News: Television is Very Much Alive

This story in the Daily News titled,  “Broadcast Platform Not Dead, Just Different” gives an overview of broadcast’s roll in today’s media landscape.  Emma Armstrong, Account Director at BBDO responsible for FedEx’s award winning advertising, says “television is very much alive, … Continue Reading

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FedEx Debuts New 2010 TV Ads

Memphis based FedEx is in the midst of debuting a new ad campaign during the College Football Championship Bowl series.  The ad campaign “We Understand” which was launched last year has 5 new spots that began airing in the 2010 Sugar Bowl … Continue Reading

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FedEx Launches 2 New Advertising Campaigns: Fred Willard In Social Ad Series & Golf Sweepstakes

Memphis based FedEx has recently launched a viral online campaign featuring comedian Fred Willard.  According to this Commercial Appeal story, “Fred Willard, star of offbeat comedies including “Best in Show” and “A Mighty Wind,” is FedEx’s celebrity pitchman in the … Continue Reading

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Memphis Tigers Wear Orange & Purple Uniforms for FedEx Tribute – NOT

The University of  Memphis Tigers are planning a tribute to their biggest sponsor, FedEx.  Memphis Roar tells about the upcoming Memphis Tigers vs. SMU basketball game on February 18 at the FedEx Forum in Memphis.  The Tigers will wear orange and purple uniforms as a … Continue Reading

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Super Bowl Facts & Figures

 The 2009 Super Bowl 43 between the Pittsburgh Steelers and the Arizona Cardinals will be held in Tampa, FL on February 1, 2009.  The television broadcast is on NBC at 6pm ET/5pm CT.  Here’s a previous GP News & Notes post about why … Continue Reading

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FedEx changes 09 Super Bowl Advertising Strategy

Update 12/31/08 – FedEx posted this explanation regarding their difficult advertising decisions for the future.  They address questions raised by the announcement that they would not advertise in the 2009 Super Bowl.  Mike Glenn says, “Our marketing group has not been immune … Continue Reading

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