Tag Archives: buzz marketing

Household Ratings for GLEE & Finales on Tuesday 5/19

Did GLEE live up to the hype?  According to the GP post on 4/28 about GLEE’s unique marketing strategy, last night was the world’s largest grassroots screening.  For weeks now, FOX has been advertising GLEE in American Idol.  Here are last night’s numbers: National Household Ratings … Continue Reading

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FOX’s Unique Marketing Strategy for GLEE

“FOX is breaking more than a few rules with its rollout of “GLEE”, the ambitious musical comedy series from “Nip/Tuck” creator Ryan Murphy.”  according to TVWeek.com.   The initial episode of GLEE will launch a summer long marketing campaign for the series.  GLEE will … Continue Reading

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