Tag Archives: 2010

November 2010 Memphis TV Household News Ratings

Wednesday, November 24, was the final day of November 2010 sweeps which began on October 28, 2010.  The chart below compares the current 2010 preliminary overnight household news ratings to 2009 & 2008.   These are the 4 major Monday through … Continue Reading

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July 2010 Memphis TV Household News Ratings

July 2010 sweeps are over and the preliminary household ratings and shares are in.  The chart below compares the current 2010 overnight household news ratings to 2009 & 2008.   These are the 4 major Monday through Friday news dayparts. WMC … Continue Reading

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New TV spot for Lifeblood’s DonorFest

DonorFest TV Spot v1 from Combustion on Vimeo. Check out the other DonorFest spot here.  These spots begin airing Sunday on local Memphis TV stations and cable. Lifeblood’s DonorFest on June 12, at the Agricenter, is a celebration of the 65,000+ blood donors … Continue Reading

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May 2010 Memphis TV Household News Ratings

Yesterday was the final day of May Sweeps and the end of the prime time season finales.   Below are the 2010 May Sweep household average ratings and shares for the 4 major Monday – Friday news time periods in Memphis.  WMC … Continue Reading

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The Daily News: Television is Very Much Alive

This story in the Daily News titled,  “Broadcast Platform Not Dead, Just Different” gives an overview of broadcast’s roll in today’s media landscape.  Emma Armstrong, Account Director at BBDO responsible for FedEx’s award winning advertising, says “television is very much alive, … Continue Reading

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Good Things Happening in Memphis

Updated 3/24/10:  Last night was the opening of South Pacific at the Orpheum Theatre.  I thought it was a wonderful show that kept me entertained from beginning to end.  And Rodgers and Hammerstein’s music is synonymous with a classic Broadway … Continue Reading

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2010 82nd Academy Award Memphis Ties and Ratings

On March 7, 2010, the 82nd Annual Academy Awards aired on ABC and locally in Memphis on WPTY (ABC).   The Memphis DMA average household rating was 21.5 with a 29 share.  Last year in 2009, WPTY averaged a 14.9 household rating with a 20.5 … Continue Reading

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Memphis TV Household News Ratings for Feb 2010 Sweeps

February 2010 Sweep Notes:  Last year, 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09.  The transition deadline was delayed until June, but the sweep was still measured in March.  The … Continue Reading

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2010 Winter Olympics – Memphis & U.S. Viewership

The 2010 XXI Olympic Winter Games in Vancouver opened on 2.12.10 and closed on 2.28.10.  With the success of the United States and Canadian athletes at the games, the national viewership reached 190 million viewers making the 2010 Winter Olympic broadcast the 2nd most watched behind the … Continue Reading

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2010 Memphis ADDY Award Winners

Last night was Judgement Day at the AAF Memphis 2010 Annual ADDY Awards.   Jerry “The King” Lawler was MC for the event at Minglewood Hall. “The Memphis ADDYs are an award show honoring the best in locally produced advertising and all the disciplines associated with … Continue Reading

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