2012 Summer Olympics – Memphis & National Ratings

The 2012 Summer Olympics from London are over.  It was a great run, both in Memphis and nationally.  Below are the numbers from Memphis – WMC/NBC broadcast and the averages from the National Metered Markets.

The first chart compares the household ratings and shares to previous Summer Olympic broadcasts on WMC in Memphis.

The second shows the Memphis – WMC/NBC numbers compared to the National Metered Market averages.

Summer Olympic Rating Comparison
Memphis WMC Averages
7/27-8/12/12
Memphis Household Ratings for 2012 and 3 previous Summer Olympics – by daypart
Daytime Prime Late Night Overnight Wknd Day
HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
2012 – London 5.8 / 13.0 16.4 / 25.2 6.1 / 13.0 3.5 / 9.8 7.7 / 15.5
2008 – Beijing 5.7 / 12.9 15.6 / 20.3 7.5 / 16.7 5.4 / 15.6 10.0 / 18.4
2004 – Athens 4.9 / 11.2 14.1 / 21.0 5.1 / 12.4 2.6 / 9.5 7.1 / 13.8
2000 – Sydney 2.7 / 8.1 11.7 / 18.0 3.9 / 10.3 NA 5.6 / 11.0
Memphis Compared to National Metered Markets Averages
Daytime Prime Late Night Overnight Wknd Day
HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
Memphis 5.8 / 13.0 16.4 / 25.2 6.1 / 13.0 3.5 / 9.8 7.7 / 15.5
Nat’l Metered Mkts 5.8 / 15.9 18.4 / 31.4 4.9 / 15.1 2.7 / 12.3 7.9 / 19.6
Nielsen Media