2012 Super Bowl XLVI – Memphis & National Ratings

Lucas Stadium in Indianapolis at the start of Super Bowl XLVI between the New York Giants and New England Patriots - 2012 Reuters

Super Bowl XLVI on February 5, 2012 ended with the New York Giants beating the New England Patriots, 21-17.

According to TV by the Numbers, NBC scored a 47.8 household rating and a 71 share slightly under the 2011 Super Bowl last year on Fox.

In Memphis, the preliminary Nielsen overnight ratings show the local NBC affiliate WMC averaging a 46.6 household rating with a 67.2 share.  The beginning of the game started with a 41.2 rating / 61.3 share at 5:30pm central time, growing to a 50.6 rating / 70.2 share at the end.

Below is the trending for the Super Bowl game broadcasts over the past 5 years.

National Memphis
Year Network Rtg / Sh Rtg / Sh
2012 NBC 47.8 / 71 46.6 / 67
2011 FOX 47.9 / 71 47.7 / 65
2010 CBS 46.4 / 68 47.7 / 65
2009 NBC 42.1 / 65 46.3 / 63
2008 FOX 44.7 / 66 47.8 / 62

The national advertisers during the Super Bowl extend their reach with inclusion on numerous websites and links with a line-up of the commercials for post game viewing.  As mentioned in last year’s Super Bowl post, the local stations shoud have links to the local Super Bowl advertisers.

Just updated on TV by the Numbers, Super Bowl XLVI 2012 had the largest audience in the TV history.

MOST-WATCHED PROGRAMS IN U.S. TELEVISION HISTORY

1. 111.3 Million €“ Super Bowl XLVI, NBC (Last Night€™s Game)

2. 111.0 Million €“ Super Bowl XLV, Fox

3. 106.5 Million €“ Super Bowl XLIV, CBS

4. 106.0 Million €“ M.A.S.H. Finale, CBS

5. 98.7 Million €“ Super Bowl XLIII, NBC