Nov 2011 Memphis TV Household News Ratings

The Overnight Household Ratings for the November 2011 sweeps are in.

At 6am – WREG increased their rating and share, but have not achieved the higher ratings from 08 & 09.  WMC has their lowest rating in 4 years.  WPTY & WHBQ remained about flat year to year.

At 5pm – WMC dropped 2 rating points (over 20% of their audience) year to year.  This can probably be attributed to the new 4pm newscast lead-in that replaced Oprah this fall.  FYI…the 4pm newscast on WMC did a 3.4 rating compared to the longer running 4pm newscast on WREG with a 5.25 rating.  WREG & WHBQ have grown year to year and WPTY lost a couple tenths.

At 6pm – Again, WMC loses ground and WREG shows gains.  WPTY is flat.

At 9pm/10pm – WHBQ made the largest gains of the big 4 in both of their newscasts from 2010 to 2011.  Even though WMC is still the clear winner at 10pm their ratings are lower than previous years.  WREG’s ratings remain flat.

November 2011 sweeps were 10/27-11/23/11.  Below is the chart with the 3 previous years included.

WMC WREG WPTY WHBQ
NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13
HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News
NOV 11 5.8 / 15 5.9 / 15 1.2 / 3 3.4 / 9
NOV 10 6.6 / 17 5.4 / 14 1.0 / 3 3.6 / 9
NOV 09 6.1 / 15 7.1 / 17 1.2 / 3 5.6 / 14
NOV 08 7.2 / 16 7.5 / 16 1.8 / 4 6.8 / 15
5pm News
NOV 11 6.6 / 11 7.0 / 12 2.0 / 3 4.3 / 7
NOV 10 8.6 / 15 5.9 / 10 2.3 / 4 3.7 / 6
NOV 09 9.1 / 16 7.8 / 13 2.8 / 5 5.2 / 9
NOV 08 8.9 / 15 8.5 / 14 3.0 / 5 6.0 / 10
6pm News
NOV 11 8.7 / 13 7.7 / 12 1.8 / 3
NOV 10 10.0 / 16 6.9 / 11 1.7 / 3
NOV 09 11.7 / 18 7.4 / 12 2.1 / 3
NOV 08 10.1 / 15 8.9 / 13 2.7 / 4
9pm/10pm News
NOV 11 9.2 / 14 8.9 / 13 2.2 / 3 9pm    5.5 / 8
10pm    3.2 / 5
NOV 10 9.8 / 15 8.9 / 13 2.1 / 3 9pm   4.7 / 7
10pm   2.8 / 4
NOV 09 9.3 / 14 10.9 / 16 4.1 / 6 6.3 / 9
NOV 08 10.1 / 15 11.7 / 17 3.8 / 6 7.0 / 10
Nielsen Overnight Ratings