May 2011 Memphis TV Household News Ratings

Wednesday, May 25, 2011, was the last day of the May Sweeps.  I’ve included 4 years for comparison.

May 2011 brought many unique news stories to Memphis and the Mid-South which became national news.  The severe weather, deadly tornadoes and the massive Mississippi River flood led the newscasts many days.  President Barack Obama spoke at Booker T. Washington’s high school graduation.  The Memphis Grizzlies and Oklahoma City Thunder went 7 games in Round 2 of the NBA Playoffs after the Grizzlies beat the San Antonio Spurs in Round 1. 

WMC won the news ratings at 5pm and 6pm.  WREG won the 6am ratings. And at 10pm, WMC and WREG were tied.

May 2011 Sweeps:  4/28-5/25/11

Overnight Nielsen Ratings / Shares
  WMC WREG WPTY WHBQ
  NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News        
May 11 6.2 / 16 6.5 / 16 .9 / 2 3.4 / 8
May 10 6.0 / 15 5.6 / 14.1 1.4 / 3.6 4.3 / 10.6
May 09 7.3 / 17 7.2 / 17 1.7 / 4 6.7 / 16
May 08 6.7 / 16 6.2 / 15 1.8 / 4 6.3 / 15
         
5pm News        
May 11 8.5 / 15 6.8 / 12 3.1 / 6 4.3 / 8
May 10 8.0 / 14.2 7.4 / 13.2 2.9 / 5.2 4.3 / 7.6
May 09 8.0 / 15 7.4 / 14 3.1 / 6 5.7 / 10
May 08 8.8 / 16 8.4 / 15 4.0 / 7 6.0 / 11
         
6pm News        
May 11 10.2 / 17 7.6 / 12 2.2 / 4  
May 10 10.2 / 17 7.1 / 11.8 2.2 / 3.7  
May 09 10.0 / 17 7.6 / 13 2.3 / 4  
May 08 10.1 / 17 8.4 / 14 3.1 / 5  
         
9pm/10pm News      
May 11 10.3 / 15 10.3 / 15 2.0 / 3 9p   5.5 / 8
        10p   3.2 / 5
May 10 11.3 / 17 12.0 / 18.1 3.1 / 4.7 6.6 / 9.5
May 09 11.1 / 17 13.0 / 20 3.4 / 5 8.5 / 12
May 08 11.6 / 17 11.5 / 17 4.2 / 6 10.1 / 14
      Nielsen Media