February 2011 Memphis TV Household News Ratings

Here it is….the 2011 February Sweep household news ratings from the Nielsen overnight data.  I’ve included 4 years as comparison, since the last 2 were not typical.  See the notes below the chart.

WMC leads the news programming ratings in the 4 major news broadcasts according to the February 11 overnight sweeps trend.  WREG is 2nd and WHBQ is 3rd.  The Commercial Appeal’s story about the rating confirms this.

February 2011 Sweeps  –  2/3-3/2/11
 Overnight Nielsen Ratings/Shares
  WMC-TV WREG WHBQ-TV WPTY
  NBC – Ch. 5 CBS – Ch. 3 FOX – Ch. 13 ABC – Ch. 24
Mon-Fri  HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News        
Feb 11 6.9 / 17.3 5.9 / 14.7 3.6 / 8.9 .9 / 2.2
Feb 10 7.1 / 17.1 7.1 / 17.2 5.6 / 13.6 1.9 / 4.5
Mar 09 7.2 / 17.0 7.4 / 17.6 6.7 / 16.0 1.4 / 3.2
Feb 08 7.1 / 16.1 7.3 / 16.7 7.0 / 15.9 2.5 / 5.8
         
5pm News        
Feb 11 9.8 / 16.1 7.3 / 12 5.1 / 8.4 2.7 / 4.5
Feb 10 10.1 / 16.2 8.5 / 13.6 5.4 / 8.6 3.4 / 5.4
Mar 09 8.5 / 15.0 8.3 / 14.7 6.4 / 10.9 3.1 / 5.4
Feb 08 10.5 / 17.2 10.4 / 16.9 7.6 / 12.4 4.6 / 7.6
         
6pm News        
Feb 11 11.6 / 17.4 7.6 / 11.4   2.1 / 3.2
Feb 10 12.8 / 18.9 8.3 / 12.2   2.9 / 4.3
Mar 09 10.5 / 16.9 9.1 / 15   2.2 / 3.5
Feb 08 13 / 19.3 10.7 / 15.8   3.4 / 5.0
         
9pm / 10pm News        
Feb 11 12.1 / 17.8 9.5 / 13.9 9p  5.6 / 7.8 1.8 / 2.7
      10p  3.2 / 4.7  
Feb 10 NA – Olympics 12.7 / 18.4 8.2 / 11.2 3.3 / 4.8
Mar 09 11.4 / 16.6 12.1 / 18 10.7 / 14.6 3.5 / 5.1
Feb 08 11.4 / 16.2 11.5 / 16.4 9.0 / 12 4.5 / 6.4
        Nielsen Media
Feb 11 Sweep Notes:  In 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09.  The transition deadline was delayed, but the sweep was still measured in March.  The comparisons use March 09 compared to February 10.  In March 2009 WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks.  In February 2010, WMC/NBC aired the Winter Olympics from 2/12-2/28/10.  Both of these impacted the household ratings.  The chart includes 4 years of household ratings for comparison.