July 2010 Memphis TV Household News Ratings

July 2010 sweeps are over and the preliminary household ratings and shares are in.  The chart below compares the current 2010 overnight household news ratings to 2009 & 2008.   These are the 4 major Monday through Friday news dayparts.

WMC & WREG are neck and neck at 6am.   WMC wins at 5pm, 6pm and 10pm.  Not only did they win, but also saw gains from 2009 to 2010 in every newscast listed.  On the other hand, WREG shows losses from year to year, but still has a strong presence in Memphis news.

Overnight Nielsen Ratings / Shares
  WMC WREG WPTY WHBQ WLMT
  NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13 CW – Ch. 30
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News          
July 10 4.9 / 13.5 5.0 / 14 1.0 / 2.9 3.0 / 8.5  
July 09 4.3 / 12.2 6.1 / 17.2 .9 / 2.4 3.2 / 9.2  
July 08 4.7 / 12.5 5.5 / 14.9 1.7 / 4.5 4.7 / 12.6  
           
5pm News          
July 10 7.2 / 12.7 6.6 / 11.7 2.5 / 4.4 4.0 / 7.1  
July 09 7.1 / 12.7 7.1 / 12.8 2.7 / 4.9 3.7 / 7  
July 08 8.0 / 14 8.1 / 14.2 4.5 / 7.9 6.2 / 11  
           
6pm News          
July 10 9.4 / 15.7 6.2 / 10.4 2.2 / 3.6    
July 09 9 / 15.1 7.1 / 11.9 2.1 / 3.6    
July 08 9.5 / 15/5 8.0 / 13 3.0 / 4.8    
           
9pm/10pm News        
July 10 11.0 / 16.4 9.9 / 14.7 1.9 / 2.8 4.7 / 6.9 1.9 / 2.7
July 09 9 / 13.5 10.1 / 15.1 3.2 / 4.9 5.2 / 8 3.2 / 5
July 08 9.5 / 14.1 10 / 14.9 4.3 / 6.3 7.3 / 10 4.6 / 6
      Nielsen Media