This story in the Daily News titled, “Broadcast Platform Not Dead, Just Different” gives an overview of broadcast’s roll in today’s media landscape. Emma Armstrong, Account Director at BBDO responsible for FedEx’s award winning advertising, says “television is very much alive, it’s just being considered a little differently these days.”
On the subject of television and digital advertising, I’m also quoted. “All elements of the media need to work together for maximum impact to the audience most likely to respond. Studies show that television reaches the largest mass audience and can be the most impactful, as well as adding credibility to a product or service. Digital media is used to support the television message.”
Previous GP posts show that major televised events are up year to year.