Memphis TV Household News Ratings for Feb 2010 Sweeps

February 2010 Sweep Notes:  Last year, 2009, the sweep was moved to March due to the analog to digital transition originally scheduled for 2/17/09.  The transition deadline was delayed until June, but the sweep was still measured in March.  The comparisons below use March 09 compared to February 10. 

During March 2009, WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks.  This year in February, WMC/NBC aired the Winter Olympics from 2/12-2/28/10.  Both of these impact the household ratings.  The chart shows 3 years of household ratings for comparison. 

WMC-TV late news household rating is not included because the initial information received does not reflect the 10pm news combined with the late news running later after Olympic programming.  During the 2010 Winter Olympics, the late news ran at various times when the live programming ended.  The overnight household ratings for the 2010 Winter Olympics are linked.

 Overnight Nielsen Ratings/Shares
  WMC-TV WREG WHBQ-TV WPTY
  NBC – Ch. 5 CBS – Ch. 3 FOX – Ch. 13 ABC – Ch. 24
Mon-Fri  HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News        
Feb 10 7.1 / 17.1 7.1 / 17.2 5.6 / 13.6 1.9 / 4.5
Mar 09 7.2 / 17.0 7.4 / 17.6 6.7 / 16.0 1.4 / 3.2
Feb 08 7.1 / 16.1 7.3 / 16.7 7.0 / 15.9 2.5 / 5.8
         
5pm News        
Feb 10 10.1 / 16.2 8.5 / 13.6 5.4 / 8.6 3.4 / 5.4
Mar 09 8.5 / 15.0 8.3 / 14.7 6.4 / 10.9 3.1 / 5.4
Feb 08 10.5 / 17.2 10.4 / 16.9 7.6 / 12.4 4.6 / 7.6
         
6pm News        
Feb 10 12.8 / 18.9 8.3 / 12.2   2.9 / 4.3
Mar 09 10.5 / 16.9 9.1 / 15   2.2 / 3.5
Feb 08 13 / 19.3 10.7 / 15.8   3.4 / 5.0
         
Late News        
Feb 10  ——- 12.7 / 18.4 8.2 / 11.2 3.3 / 4.8
Mar 09 11.4 / 16.6 12.1 / 18 10.7 / 14.6 3.5 / 5.1
Feb 08 11.4 / 16.2 11.5 / 16.4 9.0 / 12 4.5 / 6.4
        Nielsen Media

The WHBQ-TV late news airs 9-10pm.  The other 3 stations listed run at 10pm.