Super Bowl Fact & Figures – Updated 2010

10 Super Bowl XLIV logo

Last January, this GP post gave Super Bowl Facts & Figures….and now, here’s the update to that post.

It seems every year records are broken and 2010 Super Bowl XLIV was no exception, breaking their fair share of records. 

Super Bowl XLIV was the most watched show in television history with 51.7 million households and 106.5 million viewers, beating the 1983 M*A*S*H finale.

TOP FIVE MOST WATCHED SUPER BOWLS OF ALL TIME

Super Bowl

Date

Network

Teams

Avg. # of Viewers (000)

XLIV

Feb 7, 2010*

CBS

New Orleans-Indianapolis

106,480

XLIII

Feb 1, 2009*

NBC

Arizona-Pittsburgh

98,732

XLII

Feb 3, 2008*

FOX

NY Giants-New England

97,448

XXX

Jan. 28, 1996

NBC

Dallas-Pittsburgh

94,080

XLI

Feb 4, 2007*

CBS

Chicago-Indianapolis

93,184

Source: The Nielsen Company 
  * Live + Same Day Viewing Estimates Include DVR Playback On The Same Day, Defined As 3AM-3AM

 

Nielsen Media Research Estimates more than 154.35 million viewers watched all or part of Super Bowl XLIV in 2010 on CBS.

The market with the highest rating for Super Bowl XLIV is New Orleans with a 56.3 rating and 82 share.  (Memphis was 47.7 rating and 65 share for an estimated total of 321,388 households)

TOP 5 LOCAL MARKETS, SUPER BOWL XLIV

Market

Rating

Share

Households (000)

 
New Orleans

56.3

82

357

 
Washington, DC

56

73

1307

 
Nashville

54.4

73

554

 
Indianapolis

54.2

80

607

 
Columbus, OH

54

74

488

 
Source: The Nielsen Company  

 

Doritos is the most viewed TV spot in history seen by an estimated 116.2 million viewers.  The ad ran at 9:30:01 eastern / 8:30:01 central.

Most Viewed Ads During Super Bowl XLIV

RANK

Commercial

Time of Air (ET)

# of Viewers

1

DORITOS/Gym

9:30:01 PM

116,231,920

2

AUDI/Green Police

9:26:29 PM

115,647,840

3

ELECTRONIC ARTS/Dante€™s Inferno

9:15:22 PM

115,063,760

4

HONDA/Squirrel

9:20:20 PM

114,771,720

5

TACO BELL/It Rocks

9:27:29 PM

114,771,720

6

BUD LIGHT/Book Party

9:32:13 PM

114,771,720

7

HYUNDAI/Built By Hand

9:32:43 PM

114,771,720

8

BUDWEISER/Horse Fence

9:15:52 PM

113,603,560

9

US CENSUS BUREAU/Production Mtg

8:49:23 PM

113,019,480

10

E*TRADE/5 Babies

9:33:13 PM

112,727,440

Source: The Nielsen Company

 

Sunlife Financial, the Canadian financial services company, received approximately $26 million in free TV exposure according to Front Row Analytics.  The Super Bowl, held at Sun Life Stadium in Miami, helped Sun Life make back most, if not all of the investment spent on the 5 year stadium sponsorship deal.  They received 68 separate mentions, including verbal, on-screen text and stadium signage.

Super Bowl XLIV set another record by having the most advertising time in history.  According to Kantar Media, CBS aired a record 47 minutes and 50 seconds of advertising, which is 3 minutes more than last year€™s record setting game.

Super Bowl XLIV was broadcast around the world.  In the United States, CBS on TV and Westwood One on radio.  Internationally, Armed Forces Television Super Bowl broadcast was in 175 countries, NFL & NFL International distributed to more than 185 countries in 30 languages.

For players in Super Bowl XLIV, winners received $83,000 per person and losers received $42,000 per person.

For more facts and figures, visit these links:

TreeHugger.com  As they put it, a list of the most incredible Super Bowl related facts and figures.  Includes food consumed, how much money is spent, Super Bowl parties, and power used for the game.  These facts were compiled prior to game time.  They are very interesting and entertaining!

Census.gov   Demographic information about New Orleans, Indianapolis and Miami.

Adweek.com   Chart comparing all Super Bowl television broadcasts.  Includes broadcast network, game date, competing teams, advertising spot cost, television ratings, shares and total viewers.

Wikipedia.com  Lots of facts and figures about Super Bowl XLIV’s venue, teams, game, stats and other related information.