Early reports say the 2010 Super Bowl XLIV broadcast, where the New Orleans Saints beat the Indianapolis Colts 31 to 17, was the most watched TV show in television history. TV by the Numbers reports, “Based on time-zone adjusted (but still preliminary) fast nationals, Super Bowl XLIV averaged over 106 million (106.5 million) and is set to overtake the 1983 series finale of M*A*S*H (105.97 million) to become the most-watched program of all time.”
MediaLife Magazine says, “CBS averaged a 46.4 household rating and 68 share from 6:45 p.m. to 9:30 p.m. (eastern), according to Nielsen’s metered-market numbers. That was up 10 percent over last year’s 42.1/65 for the Pittsburgh Steelers-Arizona Cardinals contest on NBC, which set a record with 98.7 million total viewers.” Check out the historical national Super Bowl facts and figures on this Adweek chart.
According to the preliminary Memphis Nielsen overnight ratings for WREG, the local CBS affiliate, the 2010 Super Bowl XLIV averaged a 47.7 household rating and 65 share. The 47.7 household rating translates to 321,388 households. The largest number of Mid-South viewers tuned in between 8:30pm & 8:45pm (central) averaging a 55.3 rating and a 72 share.
Want to see the commercials that ran during the Super Bowl? There are many places to see them. This link to Adweek is a good place to start.