Memphis TV Household Ratings for March 09 Sweeps

The March Nielsen rating sweeps are over and it’s time to see how the Memphis stations stack up.  But first, March 09 Sweep Notes: 

1. The February sweeps were moved to March due to the analog to digital transition scheduled for 2/17/09, which has been delayed until June. 

2.  WREG / CBS aired the NCAA Basketball Tournament 2 of the 4 sweep weeks (Thu-Sun only). 

3.  The University of Memphis Tigers played 3 times during the NCAA Tournament broadcasts.  See game ratings here.

4.  American Idol on WHBQ / FOX started the month with 2 Memphis finalists.  Only Lil Rounds from Memphis remains. 

5.  University of Memphis basketball coach John Calipari is offered and accepts the University of Kentucky head coach position.  Local and national media aggressively followed minute by minute and reported any information they were told.  Read more here.

March 2009 Sweeps    3/5-4/1/09
 Overnight Nielsen Ratings/Shares
  WMC-TV WREG WHBQ-TV WPTY
  NBC – Ch. 5 CBS – Ch. 3 FOX – Ch. 13 ABC – Ch. 24
Mon-Fri  HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News        
Mar 09  7.2 / 17.0 7.4 / 17.6 6.7 / 16.0 1.4 / 3.2
Feb 08  7.1 / 16.1 7.3 / 16.7 7.0 / 15.9 2.5 / 5.8
         
5pm News        
Mar 09  8.5 / 15.0 8.3 / 14.7 6.4 / 10.9 3.1 / 5.4
Feb 08  10.5 / 17.2 10.4 / 16.9 7.6 / 12.4 4.6 / 7.6
         
6pm News        
Mar 09  10.5 / 16.9 9.1 / 15   2.2 / 3.5
Feb 08  13 / 19.3 10.7 / 15.8   3.4 / 5.0
         
Late News        
Mar 09  11.4 / 16.6 12.1 / 18 10.7 / 14.6 3.5 / 5.1
Feb 08  11.4 / 16.2 11.5 / 16.4 9.0 / 12 4.5 / 6.4
        Nielsen Media