On January 20, 2009, Barack Obama will be sworn in as the 44th president of the United States. This will be a media frenzy with local, national and international media covering the inauguration events in Washington, DC.
Locally, in Memphis, the Commercial Appeal will capitalize on this historic event by printing at least 50,000 additional copies of the January 21, 2009 issue with the coverage of the Obama presidential inauguration. Special advertising prices have been released for the 1/22/09 issue. They reportedly printed an additional 50,000 copies of the election day coverage edition to satisfy the high demand.
Nationally, the media is planning on the inauguration events attracting huge numbers of viewers and readers. And of course, lure advertising dollars for sponsorships, advertising and promotions in the programming, special issues and coverage of the events. Ad Age reports that MTV, BET, QVC, Time Inc., Marvel Comics, Oprah, Rolling Stone and New York Times are all involved. You can bet that every news outlet will be there clamoring for a unique perspective on the same story.
The Washington Post and Washington Times are publishing special sections and publications targeted at Washington, DC visitors as information pieces and keepsakes. On January 20 and 21, the Ad Age story reports that the Washington Post will raise the newsstand price from 75 cents to $2.00.
Follow this link to the schedule of events planned around Obama’s inauguration.
Inaugural merchandise will be massive in both Washington, DC and across the nation. Even a Barack Obama Chia Pet is mentioned. Right now, there are over 10,000 items listed on ebay when you search Barack Obama. Let’s see how many items are listed after the inauguration.