Top 10 Lists for 2008: TV, Music, Movies, Advertisers & More

Nielsen has just released the Top Ten lists for 2008.  According to Nielsen, “these are a year end look at the most popular trends among Americans during 2008.”  The categories are: television, internet, movies, DVDs, music, mobile, books, consumer purchasing trends, advertisers and video games.  Here are a couple from the Nielsen report

2008 Top Ten programs on Television

Top 10 TV Programs – Single Telecast
Rank Programs Network Air Date HH RTG
1   Super Bowl XLII FOX 2/3/2008 43.1
2   Super Bowl Post Game FOX 2/3/2008 30.1
3   NFC Championship FOX 1/20/2008 29.0
4   Summer Olympics Tue NBC 8/12/2008 20.0
5   NFC Playoff Sun FOX 1/13/2008 18.8
5   Summer Olympic Open NBC 8/8/2008 18.8
7   Academy Awards ABC 2/24/2008 18.7
8   Summer Olympics Sun NBC 8/10/2008 18.1
9   AFC Divisional Playoff CBS 1/12/2008 17.9
9   Summer Olympics Thu NBC 8/14/2008 17.9
The Nielsen Company:  Data from 1/1/08-12/7/08.  HH Rating = % of Homes in US

2008 Top 10 Advertisers – Spending on Traditional Media

Top 10 Advertisers – by U.S Spending on Traditional Media
Rank Parent Company Ad Dollars Spent
1   Procter & Gamble Co. $2,342,319,397
2   General Motors Corp. $1,441,747,399
3   AT&T Inc. $1,317,893,377
4   Verizon Communications Inc. $1,125,700,512
5   Johnson & Johnson $1,059,109,138
6   Time Warner Inc. $878,355,332
7   Toyota Motor Corp. $819,377,026
8   General Electric Co. $807,869,688
9   Ford Motor Co. $742,708,529
10   Pepsico Inc. $730,503,931
The Nielsen Company:  Data from 1/1-9/30/08.  Based on spending estimates traditional media listed on report linked to this post.