Olympic News Coverage – Phelps is #1

According to a new study that examined news coverage across TV, newspapers, radio and the web for the first nine days of the Olympics, Michael Phelps was far and away the lead newsmaker for these Games, accounting for 26.5 percent of all coverage during the first week of the Olympics.  That was more than six times the No. 2 athlete, U.S. all-around gymnastics winner Nastia Liukin at 4 percent.  Read the entire  Media Life Magazine story.

€œA look at this coverage suggests that much of this attention was about heroism and accomplishment rather than tugging emotional stories of sacrifice,€ notes the study, released by the Pew Research Center’s Project for Excellence in Journalism.

The report also found differences in the attention given to the Games on TV and other media, noting that newspapers and radio devoted far less space to them.  Radio news gave 13 percent of time to the Games, while talk radio hosts gave it even less time, just 5 percent.  Newspapers devoted 15 percent of their front-page space to the Olympics, and news web sites devoted 19 percent of their coverage to them.