The 2012 Summer Olympics from London are over. It was a great run, both in Memphis and nationally. Below are the numbers from Memphis – WMC/NBC broadcast and the averages from the National Metered Markets.
The first chart compares the household ratings and shares to previous Summer Olympic broadcasts on WMC in Memphis.
The second shows the Memphis – WMC/NBC numbers compared to the National Metered Market averages.
Summer Olympic Rating Comparison | |||||
Memphis WMC Averages | |||||
7/27-8/12/12 | |||||
Memphis Household Ratings for 2012 and 3 previous Summer Olympics – by daypart | |||||
Daytime | Prime | Late Night | Overnight | Wknd Day | |
HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | |
2012 – London | 5.8 / 13.0 | 16.4 / 25.2 | 6.1 / 13.0 | 3.5 / 9.8 | 7.7 / 15.5 |
2008 – Beijing | 5.7 / 12.9 | 15.6 / 20.3 | 7.5 / 16.7 | 5.4 / 15.6 | 10.0 / 18.4 |
2004 – Athens | 4.9 / 11.2 | 14.1 / 21.0 | 5.1 / 12.4 | 2.6 / 9.5 | 7.1 / 13.8 |
2000 – Sydney | 2.7 / 8.1 | 11.7 / 18.0 | 3.9 / 10.3 | NA | 5.6 / 11.0 |
Memphis Compared to National Metered Markets Averages | |||||
Daytime | Prime | Late Night | Overnight | Wknd Day | |
HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | HH RTG / Share | |
Memphis | 5.8 / 13.0 | 16.4 / 25.2 | 6.1 / 13.0 | 3.5 / 9.8 | 7.7 / 15.5 |
Nat’l Metered Mkts | 5.8 / 15.9 | 18.4 / 31.4 | 4.9 / 15.1 | 2.7 / 12.3 | 7.9 / 19.6 |
Nielsen Media |