2012 Summer Olympics – Memphis & National Ratings

The 2012 Summer Olympics from London are over.  It was a great run, both in Memphis and nationally.  Below are the numbers from Memphis – WMC/NBC broadcast and the averages from the National Metered Markets.

The first chart compares the household ratings and shares to previous Summer Olympic broadcasts on WMC in Memphis.

The second shows the Memphis – WMC/NBC numbers compared to the National Metered Market averages.

Summer Olympic Rating Comparison
Memphis WMC Averages
7/27-8/12/12
Memphis Household Ratings for 2012 and 3 previous Summer Olympics – by daypart
Daytime Prime Late Night Overnight Wknd Day
HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
2012 – London 5.8 / 13.0 16.4 / 25.2 6.1 / 13.0 3.5 / 9.8 7.7 / 15.5
2008 – Beijing 5.7 / 12.9 15.6 / 20.3 7.5 / 16.7 5.4 / 15.6 10.0 / 18.4
2004 – Athens 4.9 / 11.2 14.1 / 21.0 5.1 / 12.4 2.6 / 9.5 7.1 / 13.8
2000 – Sydney 2.7 / 8.1 11.7 / 18.0 3.9 / 10.3 NA 5.6 / 11.0
Memphis Compared to National Metered Markets Averages
Daytime Prime Late Night Overnight Wknd Day
HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
Memphis 5.8 / 13.0 16.4 / 25.2 6.1 / 13.0 3.5 / 9.8 7.7 / 15.5
Nat’l Metered Mkts 5.8 / 15.9 18.4 / 31.4 4.9 / 15.1 2.7 / 12.3 7.9 / 19.6
Nielsen Media
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July 2012 Memphis TV Household News Ratings

Now for July….  Below are the Nielsen household ratings for the 2012 July sweeps.  Included are 2012 ratings / shares and 4 previous years.

July 2012 Sweeps    6/28-7/25/12
Overnight Nielsen   Ratings / Shares
WMC WREG WPTY WHBQ
NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News
July 12 5.1 / 14 5.2 / 14.1 1.0 / 2.8 3.2 / 8.7
July 11 5.0 / 15 3.2 / 9 .7 / 2 2.6 / 8
July 10 4.9 / 13.5 5.0 / 14 1.0 / 2.9 3.0 / 8.5
July 09 4.3 / 12.2 6.1 / 17.2 .9 / 2.4 3.2 / 9.2
July 08 4.7 / 12.5 5.5 / 14.9 1.7 / 4.5 4.7 / 12.6
5pm News
July 12 6.6 / 11.7 6.7 / 11.9 1.7 / 3.1 3.9 / 6.6
July 11 7.0 / 12 8.1 / 14 3.0 / 5 4.6 / 8
July 10 7.2 / 12.7 6.6 / 11.7 2.5 / 4.4 4.0 / 7.1
July 09 7.1 / 12.7 7.1 / 12.8 2.7 / 4.9 3.7 / 7
July 08 8.0 / 14 8.1 / 14.2 4.5 / 7.9 6.2 / 11
6pm News
July 12 8.0 / 13.2 7.0 / 11.5 1.6 / 2.7
July 11 8.1 / 13 7.7 / 12 1.9 / 3
July 10 9.4 / 15.7 6.2 / 10.4 2.2 / 3.6
July 09 9 / 15.1 7.1 / 11.9 2.1 / 3.6
July 08 9.5 / 15/5 8.0 / 13 3.0 / 4.8
9pm/10pm News
July 12 8.9 / 14.1 7.7 / 12.3 1.6 / 2.5 9p    4.0 / 6.2
10p    2.6 / 4.1
July 11 8.9 / 14 7.0 / 11 2.2 / 4 9p    3.7 / 6
10p    2.8 / 5
July 10 11.0 / 16.4 9.9 / 14.7 1.9 / 2.8 4.7 / 6.9
July 09 9 / 13.5 10.1 / 15.1 3.2 / 4.9 5.2 / 8
July 08 9.5 / 14.1 10 / 14.9 4.3 / 6.3 7.3 / 10
Nielsen Media
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May 2012 Memphis TV Household News Ratings

Here are the 2012 Nielsen overnight household ratings for the May sweeps.  This chart shows 2012 and 4 previous sweeps for comparison.

May 2012 Sweeps – 4/26-5/23/12
Overnight Nielsen   Ratings / Shares
WMC WREG WPTY WHBQ
NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13
Mon-Fri HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News
May 12 5.5 / 13.7 6.4 / 16.1 1.2 / 2.9 4.5 / 11.4
May 11 6.2 / 16 6.5 / 16 .9 / 2 3.4 / 8
May 10 6.0 / 15 5.6 / 14.1 1.4 / 3.6 4.3 / 10.6
May 09 7.3 / 17 7.2 / 17 1.7 / 4 6.7 / 16
May 08 6.7 / 16 6.2 / 15 1.8 / 4 6.3 / 15
5pm News
May 12 5.8 / 10.6 6.2 / 11.5 1.9 / 3.6 4.2 / 7.6
May 11 8.5 / 15 6.8 / 12 3.1 / 6 4.3 / 8
May 10 8.0 / 14.2 7.4 / 13.2 2.9 / 5.2 4.3 / 7.6
May 09 8.0 / 15 7.4 / 14 3.1 / 6 5.7 / 10
May 08 8.8 / 16 8.4 / 15 4.0 / 7 6.0 / 11
6pm News
May 12 6.8 / 11.5 6.6 / 11.2 1.5 / 2.6
May 11 10.2 / 17 7.6 / 12 2.2 / 4
May 10 10.2 / 17 7.1 / 11.8 2.2 / 3.7
May 09 10.0 / 17 7.6 / 13 2.3 / 4
May 08 10.1 / 17 8.4 / 14 3.1 / 5
9pm/10pm News
May 12 8.3 / 12.9 8.7 / 13.6 2.1 / 3.2 9p    4.9 / 7.3
10p    3.1 / 4.8
May 11 10.3 / 15 10.3 / 15 2.0 / 3 9p     5.5 / 8
10p     3.2 / 5
May 10 11.3 / 17 12.0 / 18.1 3.1 / 4.7 6.6 / 9.5
May 09 11.1 / 17 13.0 / 20 3.4 / 5 8.5 / 12
May 08 11.6 / 17 11.5 / 17 4.2 / 6 10.1 / 14
Nielsen Media
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Feb 2012 Memphis TV Household News Ratings

It’s time for me to get caught up….

Here are the February 2012 sweep Neilsen overnight household ratings.  The chart below includes 2012 and 4 previous years.

February 2012 Sweeps  -  2/2-2/29/12
 Overnight Nielsen Ratings/Shares
WMC-TV WREG WHBQ-TV WPTY
NBC – Ch. 5 CBS – Ch. 3 FOX – Ch. 13 ABC – Ch. 24
Mon-Fri  HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News
Feb 12 5.7 / 14.6 5.9 / 15.0 3.6 / 9.1 1.4 / 3.7
Feb 11 6.9 / 17.3 5.9 / 14.7 3.6 / 8.9 .9 / 2.2
Feb 10 7.1 / 17.1 7.1 / 17.2 5.6 / 13.6 1.9 / 4.5
Mar 09 7.2 / 17.0 7.4 / 17.6 6.7 / 16.0 1.4 / 3.2
Feb 08 7.1 / 16.1 7.3 / 16.7 7.0 / 15.9 2.5 / 5.8
5pm News
Feb 12 7.4 / 12.9 6.6 / 11.4 4.2 / 7.0 2.5 / 4.3
Feb 11 9.8 / 16.1 7.3 / 12 5.1 / 8.4 2.7 / 4.5
Feb 10 10.1 / 16.2 8.5 / 13.6 5.4 / 8.6 3.4 / 5.4
Mar 09 8.5 / 15.0 8.3 / 14.7 6.4 / 10.9 3.1 / 5.4
Feb 08 10.5 / 17.2 10.4 / 16.9 7.6 / 12.4 4.6 / 7.6
6pm News
Feb 12 9.4 / 14.9 7.1 / 11.3 1.9 / 3.0
Feb 11 11.6 / 17.4 7.6 / 11.4 2.1 / 3.2
Feb 10 12.8 / 18.9 8.3 / 12.2 2.9 / 4.3
Mar 09 10.5 / 16.9 9.1 / 15 2.2 / 3.5
Feb 08 13 / 19.3 10.7 / 15.8 3.4 / 5.0
9pm / 10pm News
Feb 12 9.4 / 14.7 8.8 / 13.8 9p    4.9 / 7.2 1.7 / 2.8
10p    3.1 / 5.0
Feb 11 12.1 / 17.8 9.5 / 13.9 9p  5.6 / 7.8 1.8 / 2.7
10p  3.2 / 4.7
Feb 10 NA – Olympics 12.7 / 18.4 8.2 / 11.2 3.3 / 4.8
Mar 09 11.4 / 16.6 12.1 / 18 10.7 / 14.6 3.5 / 5.1
Feb 08 11.4 / 16.2 11.5 / 16.4 9.0 / 12 4.5 / 6.4
Nielsen Media
Feb 12 Sweep Notes:  In   2009, the sweep was moved to March due to the analog to digital transition   originally scheduled for 2/17/09.  The   transition deadline was delayed, but the sweep was still measured in   March.  The comparisons use March 09   compared to February 10.  In March 2009   WREG/CBS aired the NCAA Basketball Tournament for 2 of the 4 weeks.  In February 2010, WMC/NBC aired the Winter   Olympics from 2/12-2/28/10.  Both of   these impacted the household ratings.    The chart includes 5 years of household ratings for comparison.
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George Hamilton in Memphis

Today I had the fortunate opportunity to meet George Hamilton at a fundraiser at Chez Philippe in the historic Peabody Hotel.  Mr. Hamilton is in Memphis starring in La Cage aux Folles at the Orpheum Theatre until Sunday.

He was very gracious as he spoke to the group, then he personally met and talked with everyone in attendance.  Mr. Hamilton, born in Memphis, made each one of us feel like he was visiting an old friend.  And I must say, he looks marvelous!

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Which Memphis Tiger is on the Cover of Sports Illustrated Tournament Preview 2012?

The 2012 Sports Illustrated NCAA Tournament Preview magazine cover featuring Anthony Davis from the University of Kentucky, is a compilation of players, coaches, mascots & cheerleaders from the college basketball teams heading to the 2012 NCAA Basketball Tournament.

Memphian Chris Crawford is the representative for the Memphis Tigers.  Do you see him?

Last year, Joe Jackson made the cover on the 2011 Sports Illustrated Tournament Preview.

After winning the Conference USA Championship, the University of Memphis is seeded #8 in the West, with a 26-8 record.  On Friday 3/16, they play 9th seeded St. Louis (25-7) at 5:50pm CDT in Columbus, OH.

Go Tigers Go!

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Memphis Tigers Billboard in Times Square

Today the University of Memphis Tigers are being welcomed to the Big East Conference in New York’s Times Square above the American Eagle store.

According to some of the comments on the Tigers Forum, they did this for all of the new teams that have joined the conference.  It’s a very classy move by the Big East.  So glad the Memphis Tigers will be a part of it!

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2012 Super Bowl XLVI – Memphis & National Ratings

Lucas Stadium in Indianapolis at the start of Super Bowl XLVI between the New York Giants and New England Patriots - 2012 Reuters

Super Bowl XLVI on February 5, 2012 ended with the New York Giants beating the New England Patriots, 21-17.

According to TV by the Numbers, NBC scored a 47.8 household rating and a 71 share slightly under the 2011 Super Bowl last year on Fox.

In Memphis, the preliminary Nielsen overnight ratings show the local NBC affiliate WMC averaging a 46.6 household rating with a 67.2 share.  The beginning of the game started with a 41.2 rating / 61.3 share at 5:30pm central time, growing to a 50.6 rating / 70.2 share at the end.

Below is the trending for the Super Bowl game broadcasts over the past 5 years.

National Memphis
Year Network Rtg / Sh Rtg / Sh
2012 NBC 47.8 / 71 46.6 / 67
2011 FOX 47.9 / 71 47.7 / 65
2010 CBS 46.4 / 68 47.7 / 65
2009 NBC 42.1 / 65 46.3 / 63
2008 FOX 44.7 / 66 47.8 / 62

The national advertisers during the Super Bowl extend their reach with inclusion on numerous websites and links with a line-up of the commercials for post game viewing.  As mentioned in last year’s Super Bowl post, the local stations shoud have links to the local Super Bowl advertisers.

Just updated on TV by the Numbers, Super Bowl XLVI 2012 had the largest audience in the TV history.

MOST-WATCHED PROGRAMS IN U.S. TELEVISION HISTORY

1. 111.3 Million €“ Super Bowl XLVI, NBC (Last Night€™s Game)

2. 111.0 Million €“ Super Bowl XLV, Fox

3. 106.5 Million €“ Super Bowl XLIV, CBS

4. 106.0 Million €“ M.A.S.H. Finale, CBS

5. 98.7 Million €“ Super Bowl XLIII, NBC

 

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Nov 2011 Memphis TV Household News Ratings

The Overnight Household Ratings for the November 2011 sweeps are in.

At 6am – WREG increased their rating and share, but have not achieved the higher ratings from 08 & 09.  WMC has their lowest rating in 4 years.  WPTY & WHBQ remained about flat year to year.

At 5pm – WMC dropped 2 rating points (over 20% of their audience) year to year.  This can probably be attributed to the new 4pm newscast lead-in that replaced Oprah this fall.  FYI…the 4pm newscast on WMC did a 3.4 rating compared to the longer running 4pm newscast on WREG with a 5.25 rating.  WREG & WHBQ have grown year to year and WPTY lost a couple tenths.

At 6pm – Again, WMC loses ground and WREG shows gains.  WPTY is flat.

At 9pm/10pm – WHBQ made the largest gains of the big 4 in both of their newscasts from 2010 to 2011.  Even though WMC is still the clear winner at 10pm their ratings are lower than previous years.  WREG’s ratings remain flat.

November 2011 sweeps were 10/27-11/23/11.  Below is the chart with the 3 previous years included.

WMC WREG WPTY WHBQ
NBC – Ch. 5 CBS – Ch. 3 ABC – Ch. 24 FOX – Ch. 13
HH RTG / Share HH RTG / Share HH RTG / Share HH RTG / Share
6am News
NOV 11 5.8 / 15 5.9 / 15 1.2 / 3 3.4 / 9
NOV 10 6.6 / 17 5.4 / 14 1.0 / 3 3.6 / 9
NOV 09 6.1 / 15 7.1 / 17 1.2 / 3 5.6 / 14
NOV 08 7.2 / 16 7.5 / 16 1.8 / 4 6.8 / 15
5pm News
NOV 11 6.6 / 11 7.0 / 12 2.0 / 3 4.3 / 7
NOV 10 8.6 / 15 5.9 / 10 2.3 / 4 3.7 / 6
NOV 09 9.1 / 16 7.8 / 13 2.8 / 5 5.2 / 9
NOV 08 8.9 / 15 8.5 / 14 3.0 / 5 6.0 / 10
6pm News
NOV 11 8.7 / 13 7.7 / 12 1.8 / 3
NOV 10 10.0 / 16 6.9 / 11 1.7 / 3
NOV 09 11.7 / 18 7.4 / 12 2.1 / 3
NOV 08 10.1 / 15 8.9 / 13 2.7 / 4
9pm/10pm News
NOV 11 9.2 / 14 8.9 / 13 2.2 / 3 9pm    5.5 / 8
10pm    3.2 / 5
NOV 10 9.8 / 15 8.9 / 13 2.1 / 3 9pm   4.7 / 7
10pm   2.8 / 4
NOV 09 9.3 / 14 10.9 / 16 4.1 / 6 6.3 / 9
NOV 08 10.1 / 15 11.7 / 17 3.8 / 6 7.0 / 10
Nielsen Overnight Ratings
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Memphis – The Broadway Musical Opens – Now in Memphis

09 Memphis the Musical

Update 10/18/11  MEMPHIS in Memphis!

As many know, Memphis the Musical is kicking off their international tour right here in Memphis at the Orpheum Theatre.  Last Saturday, I saw the performance and it’s a must see for all Memphians.  The story is familiar, the music is terrific and Memphis is front and center.  This is another great thing going on in Memphis.

The Orpheum has a special offer for students and teachers this Thursday, October 20, called Student Rush.  For both the 2:00pm matinee and the 730pm evening performance, students and teachers can buy a ticket for $25 cash.  And bring a parent, friend or spouse….they also get a $25 ticket.  You just have to show a student ID and bring the cash for admission.  You can get more information at www.orpheum-memphis.com

 

10/20/09    Memphis starring Montego Glover and Chad Kimball opened on Broadway last night at the Shubert Theatre with the Peabody Ducks walking the red carpet.  Memphis Convention and Visitors Bureau along with others are partners in the Broadway production of Memphis.

Some of the people in attendance at the October 19th opening were David Bryan (writer), Joe DiPietro (writer), Richie Sambora, Tico Torres, Patrick Wilson, Judith Light, John Glover, Gina Gershon, David Johansen, Will Chase, Patrick & Gina Neely, Jill Zarin, Steve West, Michael Urie, Harriett Harris, Freddie Jackson, and Danny Aiello.  Check out the pictures from the opening night here and here and here.

On the backdrop in these pictures is the 901 logo with the Memphis and Memphis CVB logos.  In case you are curious,  901 Tequila is Justin Timberlake’s brand.  The number 901 represents the Memphis area code, which is Justin Timberlake’s the hometown.901 Tequila

Follow this link to The New York Times review of Memphis.

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