In 1979, with a BS in Communications from the University of Tennessee, I began my career as a television buyer at a Memphis media buying service. My next challenge was advertising sales in Nashville at WZTV. I put in 4 years at this television station, and then spent the next 3 years at a large Nashville advertising agency, Eric Ericson & Associates as a Sr. Media Buyer/Planner.
Late in 1988, back in Memphis I was Media Director for several years at Walker & Associates before Ken Sossaman called me to be a Vice President of Media Services and Promotions at Sossaman + Associates (originally Sossaman Bateman & McCuddy). S+A was my home for 12 1/2 years.
Then 2 years at WMC-TV in advertising sales gave me the opportunity to talk and work with people in all types of businesses as well as large and small advertising agencies. These business people had questions and at times requested guidance to help navigate through the endless media and advertising options. That's when Graber Partners began. And now, here we are, ready to help anyone needing media and advertising assistance.